In the early days of summer, a journey through Chi, Tinh, Trung and Khan Nho villages reveals a vast expanse of lush green fields at the peak of the growing season. In cucumber fields, trucks line up from early morning to collect the freshly harvested produce. Across peanut plantations, farmers are busy weeding and earthing up the crops to help them take root. Meanwhile, newly renovated ponds are gradually being covered with floating duckweed, ready for the next stocking season.

Once a plant closely tied to the daily life of local ethnic communities, Shan snow tea in the former Che La area, now part of Nam Dan Commune, has gradually developed into a 4-star OCOP product, helping improve incomes and create sustainable livelihoods for local people.

Born and raised among the lush tea hills of Go Cui hamlet, Nhu Khe Commune, young entrepreneur Nguyen Quoc Toan has turned his hometown’s signature crop into a promising startup venture. After graduating from Tuyen Quang College in June 2025, the Gen Z entrepreneur chose to return home rather than pursue a stable job in the city, determined to develop clean, high-quality tea products with a sustainable market orientation.